Let's look at the campaign so far:
1) Fun, activity-oriented online advertisements on sci-fi fanboy sites. As we all know, a lot of fans are looking for a new series to hook into, after the dismal murk of Earth: Final Conflict, the disappointing performance of the last incarnation of Trek (jury's still out on Enterprise, it being only the first half-season).
2) Trailers on channels where they can catch a discerning audience. Many B5 fans DO watch these channels.
3) Trailers on their own channel. Duh.
4. Trailers before the airing of what is going to be one of the most important movies of the decade (even though it's only the top 10 television markets).
Anybody see any more?
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The writer's life is not meant to be a happy one. We all accept that going in. -JMS