All new

[AntonyF]

UK programming seems to have picked up the US habit of "all new". But what exactly is 'all new'?

It's either new, or it's not. Isn't it?

Can we even have 'partially new'? (Not counting Enterprise, which this may fit rather aptly for).

 

[PillowRock]

Can we even have 'partially new'? (Not counting Enterprise, which this may fit rather aptly for).

Well, there is the concept of the "clip show". Those are episodes that start out withd finding some excuse to get characters talking about their past experiances and then filling in most of the time with "highlight" clips from previous episodes. They are quick and cheap to produce, thus lowering the average cost per episode of an entire season. Most shows don't do this until they have been on the air for a few years, but Showtime's Dead Like Me did one in about their 12th or 13th episode on the air.

Since there are fewer shows that produce over 20 eps per season in the UK, you may not see them as often as we do here in the States.

 

[GKarsEye]

To me it's just as silly as when people say "brand new." One doesn't need to qualify the word "new," it pretty much speaks for itself.

 

[AntonyF]

Pillowrock, but wouldn't US TV still put all new on a clip show?

GKE, yeah. My boss created marketing text that said "just about all". There's a word for that: all!

 

[channe]

Not in marketing!