I wrote to Bonnie Hammer at Sci-Fi as soon as the ratings picture became clear. I wrote all of the sponsors for whom I was able to come up with snail-mail addresses as soon as I could. (I think there are 21 on th current list, and I'll be adding more in the next day or so.)
This took a couple of days what with going through the tape and writing them all down, then searching on the 'net to find the company - or sometimes the parent company - to get an address. Adams, for instance, which makes Dentyne, doesn't publish a mailing address, so I had to go up the corporate food-chain to Pfizer.
(Who'd have thought that a chewing gum would turn out to be made by a major drug company? OTOH, "Hidden Valley Ranch Salad Dressing" is a product of The Clorox Company - which doesn't bear thinking about.
)
Then I had to create the form letter, do the mail merge, edit the individual letters, print them and the envelopes, stuff 'em, lick 'em, slap stamps on 'em and get 'em out the door. But I got them out as quickly as I could. I also got in a plug for
Rangers (and
Crusade) when I wrote to the new head of marketing for Warner Home video about the upcoming
B5 discs. I think I've spent more on postage this week than I have on gas - which has got to be a first.
Regards,
Joe
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Joseph DeMartino
Sigh Corps
Pat Tallman Division
joseph-demartino@att.net