I'll throw your own question back at you. How many people go to movies
at all based on what actors are in them. I happen to like Tom Hanks. I think he's a terrific actor. But I wouldn't go within 20 miles of his remake of
The Ladykillers because it was so obviously a dog. And what kind of "name actors" would be drawn to a "B" level SF film based on an obscure TV show? I don't see big name stars lining up to take roles even in the
Star Wars movies, much less
B5. (Samuel L. Jackson is a fine actor, but he's no movie star.) Name the top ten movie stars you can think of. How much SF and Fantasy do you see on their resumes
after they became known? (Will Smith is the exception, and his films are increasingly Will Smith movies, whatever the genre)
Even if stars were available, WB probably wouldn't want to hire them. Yes, a star might add to your take at the box office, but he also adds to your
overhead. The question is does the one amount to more than the other? If you take was starts as a $65 million movie and turn it into a $85 million picture by adding a $20 million actor, you've just upped your expenses by almost a third. Instead of needing to gross about $195 million at the box office to break even, you suddenly have to gross $255 million. Did your big star add $60 million to your box office take? 'Cause if he didn't, you just lost money on the deal. You might have done better with a cheap TV actor.
3. Because making money is the first object of the studio, the powers-that-be will want to increase the fan base by using some "name" actors.
Like Paramount added all those name actors to
Star Trek: The Motion Picture and
Wrath of Khan?
Any movie needs two things:
1) A good opening weekend, and good word of mouth. A actor might be able to help a picture "open" - but so can a good ad campaign, good reviews and "must see" special effects. For a film like
TMoS,
X-Files: Fight the Future,
X-Men the
Trek films or
The Incredible Hulk, another thing that can help a film "open" is the hardcore "geek" audience of the original material.
2) Good word of mouth. The first people who see a film
have to tell their friends and nieghbors how good it was if a film is going to stay in theaters. If it is going to become a blockbuster they have to tell their parents as well, see it themselves a second and third time, and maybe take the kids. (Blockbusters
all break out of the usual "teenagers" movie demographic. Grown-ups go to see blockbusters, that's what makes them hits.) The mere presence of an actor is
not going to keep it going. A good story, and characters you care about keep films playing at the local octoplex. With geek films the first weekend audience often consistes of the geeks themselves, who are rabid fans, and their dates, who aren't. If the dates like the movie as a movie it will succeed. If not, not. Because then it has appeal beyond geekdom and can reach a mainstream audience.
All the comic book movies I mentioned above passed this test - except for
The Hulk. The film sucked, nobody liked it, and the non-geeks who were not interested in the FX or analyzing how it compared to the comic book told their friends to stay away and they did. With the
Trek films the most accessible to non-fans (II, IV and
First Contact) did best - none based on "movie star" support. But the last couple of films disappointed, got poorer word of mouth, and the series essentially fizzled. (Nobody at Paramount is talking about future films, and I didn't bother seeing the last one, even on DVD. I just don't care at this point.)
And as Andrew pointed out, there is plenty of room to add "name actors" (or at least more recognizable film actors) as new characters in this film, and make them established ones in subsequent films. There is no reason to replace the original actors in the original roles unless they are unavailable or uninterested. But one faction at WB isn't even interested in asking them, they just want them to be played by new actors.
If you accept the so-called "casting lists" as accurate (and I don't because there is no reason to think that WB would be running a "want ad" for actors in a major motion picture on cheesey web sites rather than going directly to agents and asking them which of their clients match the requirements of the roles, which is the usual method) the regular characters would effectively have supporting roles, with the focus on the new comers. Why spend big bucks on name actors for smaller roles when you can cast them in the lead roles and both save money and get those crazy SF fans off your back by keeping the TV actors in the old parts? If people rarely go to a movie just because a given actor is starring in it I think we can be pretty sure that they hardly ever go see a movie becaues a given actor has a cameo in it. So that's a theory that holds even less water than most of the other "but what if...?" questions that we still
keep having to field two months after this campaign started and in spite of the obvious facts that a) JMS hasn't told us to stop and b) if we're wrong there is
no reason in the world that JMS would hesitate to tell us to shut up.
Regards,
Joe