Interesting 2AM, I personally found Ep1 to be weaker, maybe due to JarJar, and thought Ep2 at least was fairly decent.
He thus took a wonderful idea involving the tremendous power of nature (can you think of any better force of nature than Chewie?) and turned it into a cutesey-poo slapfest that made little to no sense. And why?
To make more money, of course!