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Time for sci-fi to hibernate?

ElScorcho

Regular
I recently read this article about the decline of the current sci-fi selection in the mass media. Like most of us, I'm concerned with the dumbing down of the genre to accomodate the Elimidate crowd and this article sums up a lot about the way I view the current state of sci-fi.

It's kind of sad when our favourite shows have their plugs abruptly pulled when fare such as Becker gets another chance AFTER being cancelled (and also went through aggressive contract disputes during its tenure). Sci-fi is gold at the box office and tin foil on TV. It just doesn't make sense.
 
this is why we need population control..less people...more smarts to go around!

How about just a good intelligent Sci-Fi show? A breakout hit? Could happen, look at Smallville.

And people wouldn't have to die. :rolleyes:

There's still SG-1, Jeremiah, Smallville... and Enterprise, but will still have to see if that can muster up anything interesting next year.
 
It's kind of sad when our favourite shows have their plugs abruptly pulled when fare such as Becker gets another chance AFTER being cancelled (and also went through aggressive contract disputes during its tenure).

Hey, Becker is Art compared to The Bachelor, Joe Millionaire, Bachelorette, Married By America, etc.



Sci-fi is gold at the box office and tin foil on TV. It just doesn't make sense.

Reality TV style stuff isn't box office gold. That's why Sci-Fi can be gold at the box office.


ps. Michael Hinman seems to be confused on a few points, and he completely left out B5.

Hinman quotes below:

'At the same time, the box office was pushing out science fiction hits like there was no tomorrow, things like "Independence Day"...'

That was fluff.


"Buffy" stumbled out of the gate, and ended up having its plug pulled midway through the season, making last May its unexpected end.
???

Buffy went for SEVEN seasons. Stumbled out of the gate??? It didn't really stumble until Season 4. That's hardly "out of the gate" but rather way down the stretch. It ran out of juice. They ran out of stories to tell. People wanted to move on.


And really none of the shows that were offered as new shows this coming season are science fiction related.

Because of the cost per ratings point of Reality TV.


Not too long ago, "Enterprise" executive producers Rick Berman and Brannon Braga mentioned that it was going to take a film like "The Matrix Reloaded" to give science fiction a rebirth.

This guy must be a unabashed Trekkie.


It appears that science fiction has run out of steam, but it doesn't have to. A long time ago, networks and studios tackled science fiction because it was a departure from mindless plots and stories found in many westerns and other genres of entertainment that was littering television and movies. While it was more expensive to make, it involved dealing with artistic means, and battling complex stories that made the original "Star Trek" famous.

Artistic got bowled over by the economics of Reality TV, and Berman & Braga are among the chief producers of mindless plots!

...especially in the Star Trek realm -- took a dive into the opposite direction, creating mindless dribble that no one really cares about.

So, the guy goes looking to Berman & Braga for quotes??? :confused:


The only exceptions to those rules -- shows like "Farscape" and "Firefly" -- didn't last long for whatever reasons.

$1.4 million and $2.0 million per episode respectively. Those are the reasons. What's Reality TV cost per episode? What's the cost per ratings point?

Apparently it's not as fashionable to lose money on science fiction, when there's other drama out there that can be even deeper, but done with a lot less money.

Drama? It's Reality TV and it's cost per ratings point that's killing sci-fi on TV. Even drama has ahard time competing with Reality TV. Until the general public gets completely sick of Reality TV, sci-fi on TV, especially a new show that doesn't have a foothold, doesn't have a chance.

What happened to the days when science fiction was innovative? Why did it suffer so much under the iron foot of mediocrity?

Since Berman & Braga, and Reality TV came along and got incredible ratings for shows that cost far, far less than sci-fi to produce. It's like somebody here in the USA, making $20/hr. trying to compete with somebody in China who's making 50 cents/hr. Now, the only way sci-fi can compete is by going cheap, like "Tremors: The Series." The trouble is that then it looks bad compared to the more expensive sci-fi that we're used to seeing.

It's hard to tell. If mindless science fiction continues to be made, ...

a.k.a. if Berman & Braga are involved...


...and deep science fiction is fed to the wolves,...

...if the general public keeps giving Reality TV great ratings...

... then it will be dark days ahead indeed.

This is what I've been saying all along.
 
Sci-Fi is not in competition with reality TV but the News. (Unless you consider the Gulf War reality TV.)

US TV makes its money from advertising. Internally TV companies may be using cost per rating point; however manufactures will be judging it on additional sales per dollar of advertising. Advertising agencies could be using either.

Mass-market products will tend to go to the soap operas, reality TV and main news. That leaves the specialist products and services. This leads to such questions as - How many widgets can a Sci-Fi program sell? Does its different audience permit it to sell more widgets than a reality TV program?
 
however manufactures will be judging it on additional sales per dollar of advertising.

No they won't, because they'll have no idea how much of their additional sales should be attributed to any given ad in any given medium, other than by guessing at it based on the audience sizes and profiles.

Mass-market products will tend to go to the soap operas, reality TV and main news.

Not true.

Just for the hell of it, I turned on the Sci-Fi Channel to see who was buying their advertising these days. I was lucky -- it was a national commercial break, so I didn't actually need to watch any of their programming waiting for the commercials... :D *

The advertisers in this particular break:
<ul type="square">[*]Western Union
[*]Ambien (prescription sleep aid)
[*]Expedia.com
[*]Toyota
[*]International House of Pancakes
[/list]

Those are all mass-market products, not the "specialtist products and services" you seem to think should be Sci-Fi's customers.

I'm not sure where your claimed "knowledge" of media and advertising is coming from, but it's pretty seriously flawed.


* Sad, isn't it? :rolleyes:
 
The advertisers in this particular break:
<ul type="square">[*]Western Union
[*]Ambien (prescription sleep aid)
[*]Expedia.com
[*]Toyota
[*]International House of Pancakes
[/list]

Those are all mass-market products, not the "specialtist products and services" you seem to think should be Sci-Fi's customers.

Some of those so-called general products are not even on sale in the UK. That makes them very specialised products.

(Note: UK and US banking laws are very different.) Western Union UK tends to only operate in poor estates where people do not have bank accounts and near universities. Students will be within Sci-Fi's niche market.

Car manufactures appear to tune the model advertised to the audience. Which model of Toyota was being advertised? Best selling model or geekmobile?
 
Some of those so-called general products are not even on sale in the UK. That makes them very specialised products.

Um, .....
Only if they are advertising them to people in the UK. Whether or not a product is available in the UK has absolutely no baring on whether it is a mass market or niche product in the US, and vice versa.

And believe it or not, Western Union does have products / services which have *nothing* to do banking laws.
 
however manufactures will be judging it on additional sales per dollar of advertising.

No they won't, because they'll have no idea how much of their additional sales should be attributed to any given ad in any given medium, other than by guessing at it based on the audience sizes and profiles.

The effectiveness of particular forms of advertising can be determined by performing test marketing. In one TV district only use street advertising. In a second only advertise during the news. After a few weeks change style and see what happens. Compare with a control district. This sort of testing is expensive so most firms do not bother but it can be done.
 
Some of those so-called general products are not even on sale in the UK. That makes them very specialised products.

HUH?

This is, quite frankly, the most absurd comment I've seen in a long, long time.

These products are widely available to the 250 million people in the US. That makes them general interest products when discussing the US advertising market. Whether or not they're available anyplace else is entirely irrelevant.

I'm trying not to be personally insulting, but it's difficult when you go saying things like that.

Car manufactures appear to tune the model advertised to the audience. Which model of Toyota was being advertised? Best selling model or geekmobile?

Pickup trucks, actually. About as far from "geekmobiles" as you can get.
 
Earlier in the thread, you claimed:
however manufactures will be judging it on additional sales per dollar of advertising.

Now, you've mentioned the possibility of complex test marketing and acknowledged:
This sort of testing is expensive so most firms do not bother but it can be done.

Which means that, in the real world, companies won't have the data to judge the results of specific ads in specific media and thus will judge the potential media for their ads based on the data they do have, the audience sizes and profiles.

Why is this so difficult for you to understand?
 
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